The Brit Awards

Brand Challenge

How can we reinforce Ray-Ban’s affiliation with the music industry and introduce a new wave of influencer in a manner that doesn’t undermine the brand’s credibility?

Strategic Thinking

The brits is the biggest music award ceremony in the UK calendar with a real time TV audience of 6 million in 2016. Tables at the event are hugely coveted and placement of each table is dependent on the credibility of the brand, the guests attending on it and the relationship of the brand to the event organisers. Musicians are all committed to attend with their label and are unavailable for invitation by brand partners


Ray-Ban took 2 tables at the 2016 Brit Awards in association with Warner Music. We were placed front left of stage in the most prestigious area available for brand partners.

Talent secured:

Alexa Chung, Pixie Geldof, Suki Waterhouse, Lily Donaldson, Jourdan Dunn, Luke Evans, Jamie Campbell Bower, Ella Eyre, Jack Guinness, Toni Garn, Tali Lennox, and Matilda Lowther.

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