Luxottica:
Product Seeding

Brand Challenge

How can we continue to communicate Luxottica's position as the market leader of luxury eyewear in the world?

Strategic Thinking

Ray-Ban’s parent company Luxottica have a host of other brands in their stable and our remit is secure placement on appropriate influencers. No influencer is paid – any placement is because of a genuine interest in the product

Outcome

Talent secured, including but not limited to:

Margot Robbie, Eddie Redmayne, Daniel Craig, Kate Moss, Poppy Delevingne, Cara Delevinge, Douglas Booth, Ronnie Wood, Drew Barrymore, Georgia May Jagger, Gemma Chan, Lily Donaldson, Katy Perry, Orlando Bloom, Sienna Mille, Gwyneth Paltrow


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