River Island:
Occasion Wear

Brand Challenge

How can we strengthen River Island’s position amongst its competitors and demonstrate its refined product offer and ‘Designer of the High St’ credentials?

Strategic Thinking

River Island has not always been known as a destination for occasion dressing. We worked to secure a range of influencers who speak to the various River Island customers: the ‘fashion girl’, the ‘commercial girl’ and the ‘plus size girl’

Dressing placements were then made at High Profile industry events including BAFTA TV, Lorraine High St Fashion Awards, and the Glamour Awards.


Talent secured:

Gemma Chan, Clara Paget, Toby Huntington Whitely, Neelam Gill, Jesse Wood, Iskra Lawrence, Lucy Mecklenburgh, Georgia May Foote, Kimberly Walsh, Angela Scanlon, Noami Shimada. 

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