River Island:
Style Studio

Brand Challenge

How can we strengthen River Island’s position amongst its competitors and demonstrate its refined product offer and ‘Designer of the High St’ credentials?

Strategic Thinking

Style Studio is the personal styling suite at the flagship Marble Arch store. Launched in 2015 as part of the overarching elevation strategy, our objective is work with the Style Studio team to introduce new VIP customers to the brand through intimate and premium styling appointments.


Talent secured, including but not limited to:

Jamie Campbell Bower, Arizona Muse, Sofia Ritchie, Toby Huntingdon Whitely, Dougie Poynter, Angela Scanlon, Lucy Mecklenburgh, Ashley James and Charlotte De Carle.

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